Judy Keeley

Product designer

Betterfood Storyboards


Betterfood is a food preference platform that enables companies to learn employee food preferences, plan food for company meetings, and measure food satisfaction. I created videos to tell the story of Alice the Office Admin, Hillary the HR Manager, and Charlie the Cafeteria Manager - three of Betterfood's personas. The storyboards explain the problems Alice, Hillary and Charlie face, and how Betterfood solves these problems. I wrote the storylines, created the animation using GoAnimate, and narrated. Prospective customers who watched the videos quickly understood Betterfood's value proposition.