Judy Keeley

Product designer

Healthcare Personas


I led a team of three people to create personas for Imprivata, a company in the healthcare security and communications space. Our research included interviews, contextual inquiry and shadowing with doctors, nurses, and IT executives. I presented the research findings and personas to executive sponsors and colleagues at an Imprivata design symposim, and hung the persona posters in the office to socialize them. I also created an online UX research library for company use.