Judy Keeley

Product designer

SiteSpect Analytics Report

Background:I'm the principal UX designer at SiteSpect, a web optimization company that offers an A/B testing, personalization, and recommendations platform.
Problem:SiteSpect's main campaign analytics report had many usability problems, including an overly dense tabular view with tiny font, left/right scrolling without sticky row headings, and no visualization option. It looked outdated. Users frequently said that this report scares them because it has so many numbers, and they want a way to see the information visually.
Solution:I designed a new analytics report that shows results in both a graph and a table. It provides many customization options. The overall presentation feels fresh and easy to use.

The new report:

The old analytics report that users struggled with: