Judy Keeley

Product designer


SiteSpect - Principal UX Designer

(2017 - Present)

Principal designer for SiteSpect, an A/B testing and personalization solution. Transforming the UX into a sleek, intuitive experience that has garnered praise from customers.

Betterfood - VP Design & Co-founder

(2015 - 2016)

Betterfood is a food preference platform that enables HR, office management and food service teams to learn employee food preferences and dietary restrictions, order the right meals for meetings and events, and measure food satisfaction. As the sole designer, I conducted user research, designed the product experience from scratch, and performed usability testing, taking the product from concept through launch.

Imprivata - Principal User Experience Designer

(2014 - 2016)

Design lead for Cortext, Imprivata's secure communications platform for the healthcare industry. Drove design process from concept to development including workflow analysis, competitive research, wireframes, interactive prototypes, high fidelity designs, and testing across all platforms - desktop, web, iOS, Android. Mentored designers, managed assignments, planned project deliverables, and promoted best practices and tools. Selected projects:

Hopper - Senior User Experience Designer

(2013 - 2014)

Designed web and mobile apps for Hopper, which uses machine learning and big data to gather flight and travel information. Created responsive, interactive prototypes and established Axure as a team design tool. Performed extensive usability testing on usertesting.com. Designed an innovative flight search that shows the best flight prices across a wide range of dates and destinations, including an algorithm to cull and aggregate large sets of flight data.

Carbonite - Senior User Experience Designer

(2011 - 2013)

Designer for Carbonite’s web and mobile products. Led ground-up redesign of outdated reseller portal to support new offerings, bulk account management and a new visual design. Within six months of launch, sales dramatically increased and resellers gave enthusiastic feedback. Led UX team to create Carbonite's first design pattern library.

Verizon - Interaction Designer

(2007 - 2011)

Designer for Verizon Business web and mobile portals. Designed Verizon Enterprise Center Mobile, the first mobile app at Verizon Business. Won Verizon IT All Star award for leadership and design work. Wrote and presented "Exploring Mobile Usability Testing Methods for Enterprise Users" at 2009 Boston Mini UPA Conference.

NewRiver - Product Manager/Designer

(2005-2007, 2003-2004)

Managed Investment Profiles product which publishes mutual fund and annuity fact sheets for retirement plan providers. Responsible for requirements, roadmap, workflow analysis, UI design, and project management.

IBM - Product Manager

(2004 - 2005)

Managed product direction and requirements for functional software testing products. Gathered requirements from customers and field, performed contextual interviews, created use cases, developed personas, and prioritized features. Redesigned key pieces of the UX.

Design Consultant


Designed UI, company websites and marketing materials for business analytics and software developer tools.

BroadVision (acquired Interleaf)



Massachusetts College of Art and Design

(2014, 2005-2006)

Graphic design classes: Typography, Foundations in Graphic Design, Introduction to Drawing

Bentley University - M.S. in Human Factors in Information Design

(2006 - 2009)

Pragmatic Marketing


Dartmouth College - B.A. in Computer Science

(1987 - 1991)